Dane County Homeowners: Before you buy another case of bottled water

Every Glass. Every Meal. Every Day. Pure water from your kitchen. No bottles. No waste.

Most bottled water is just filtered tap water marked up 1,000%. What if your kitchen sink could pour that same quality for pennies per gallon? For drinking, cooking, coffee, ice, everything. Starting today.

Takes 5 minutes. No pressure. Just facts about your water.

40 Years in Dane County

4,500+ Five-Star Reviews

Licensed & Insured

Hundreds of Wisconsin families stopped buying bottles last year. See how in 3 minutes.

Here's What You Already Know (But Haven't Said Out Loud)

You’ve noticed it.

Maybe it’s the slight metallic taste when you fill your glass at night. Maybe it’s the chlorine smell when you turn on the tap. Maybe it’s the residue you see in the dog’s bowl or the spots on your dishes.

You’re not imagining it. You’re not being picky. You’re paying attention. And because you’re the person who pays attention (the one who keeps everyone safe, fed, and comfortable), you started buying bottled water.

But here’s the irony:

Half the bottled water you’re buying? It’s just tap water that’s been run through a Reverse Osmosis filter at a bottling plant, marked up 1,000%, and sold back to you in a plastic bottle.

And those bottles? They can leach BPA and other chemicals into your water, especially when they sit in a hot car or warehouse.

You’re paying premium prices for filtered tap water in a container that makes it worse.

What if you just had that same filter in your kitchen instead?
What if you just had that same filter in your kitchen instead?

But here’s what really bothers you:

You’re STILL cooking with tap water. You’re STILL making coffee with tap water. You’re STILL washing vegetables with tap water. You’re STILL filling the ice maker with tap water.

The bottles only solve 10% of the problem. And you know it.

So here’s the question nobody’s asking you:

“What if you could get bottled-quality water right at your kitchen sink for everything you do with water? Drinking, cooking, ice, coffee. All of it. For pennies per gallon instead of dollars per bottle?”

That’s not a hypothetical. That’s what hundreds of Wisconsin families did last year.

Let me show you how.

One Dedicated Faucet. Endless Pure Water. Every Use.

Here's what changes when you install a Cardinal Reverse Osmosis system at your kitchen sink:
Your Drinking Water

Bottled-water quality, right from your kitchen sink. No more cases. No more runs to the store. Fill your glass straight from your new dedicated RO faucet.

Your Coffee & Tea

Tastes brighter. No metallic aftertaste. No chlorine smell. Just pure water bringing out the real flavor. Your morning coffee just got an upgrade.

Your Cooking

Pasta that doesn't taste like the pipes. Soup that's actually soup. Rice that's fluffy, not funny. RO water enhances every meal by removing impurities that affect taste.

Your Ice Cubes

Fill your ice trays with pure RO water. Crystal clear and appealing. Perfect for cocktails, iced coffee, or a simple glass of water. No more cloudy cubes that smell like the freezer.

Your Pets

Clean water in their bowl, straight from your RO faucet. No residue. No guilt. Your furry friends deserve pure water too.

Your Vegetables & Fruit

Wash produce with pure water. No chlorine. No contaminants. Just clean water touching the food your family eats.

Your Appliances Get Protected

Use RO water in your coffee maker and ice maker. Prevents mineral buildup. They last longer, work better, need less maintenance. Saves you hundreds over time.

Your Peace of Mind

You did it. You solved it. One dedicated faucet at your kitchen sink gives you pure water for every use. No lead, no arsenic, no bacteria, no chlorine. Just pure H2O.

This isn’t a filter you change every month.
This isn’t a pitcher that sits in your fridge.
This isn’t a temporary fix.
This is a permanent dedicated faucet at your kitchen sink that pours bottled-quality water for pennies per gallon.

One small addition to your kitchen. Unlimited pure water for life.
And it costs less per year than a years’ worth of bottled water for a standard family.

"What Is Reverse Osmosis, Anyway?"


In this short video, you’ll discover:
  • What reverse osmosis actually does (in plain English, no jargon)
  • Why your kitchen sink will have a dedicated RO faucet (and why that’s actually better)
  • he truth about bottled water (hint: most of it is just RO-filtered tap water)
  • What RO removes that other filters miss (lead, arsenic, chlorine, bacteria, pesticides, and over 1,000 more contaminants)
  • How one small faucet gives you pure water for drinking, cooking, coffee, ice, and pets
  • How RO protects your expensive appliances from mineral buildup
  • Why you only need to change filters once per year
  • How it works without you thinking about it

Here’s Everything You Get When You Schedule Your FREE Water Test This February
What You’re Getting:

  • Professional Water Quality Assessment ($149 Value) We test your actual water. You see the results. No guessing. No assumptions. Just facts about what’s flowing through your home right now.
  • Custom RO System Design for Your Kitchen ($200 Value) We design your system based your usage and your kitchen layout. You get exactly what you need. Installation includes the dedicated RO faucet right next to your regular kitchen sink or connected to your fridge water line.
  • Professional Installation by Licensed Plumbers (Included) This isn’t a DIY kit. Our licensed, background-checked plumbers install everything correctly, cleanly, and to code. We handle the plumbing, install the system in your basement, install your new dedicated faucet. You’ll never touch a wrench.
  • Industry-Leading RO System ($1,200 to $2,000 Value) The same technology used in laboratories and medical facilities. Removes 93%+ of contaminants including chlorine, lead, fluoride, arsenic, viruses, pesticides, sediment, and over 1,000 more. Built to last 10 to 15 years. Your dedicated RO faucet gives you unlimited pure water.
  • Appliance Protection & Longer Life ($500+ Value Over Time) Use your RO water in your coffee maker and ice maker. Prevents mineral buildup. They run better, last longer, need less maintenance. This alone saves hundreds over the life of your appliances.
  • 5-Year System Warranty ($300 Value) Parts and 1-year warranty on labor. If something goes wrong, we fix it. No questions. No hassle.
  • Yearly Filter Service Reminders (Priceless) RO filters last a full year, not weeks like pitcher filters or months like faucet filters. We track when it’s time and remind you. One filter change per year. That’s it.
  • Lifetime Customer Support (Priceless) Questions at 8pm on a Saturday? Call us. We’re local. We’re here. We installed it, we’ll support it.

TOTAL VALUE: $2,349+

Your Investment Today: Professional RO System Installation

Your Price in February: System Installation $100 OFF

Plus you save $600 to $800 per year on bottled water

February Special Ends:

Our “Taste It and See” Promise:

Pour your first glass from your new RO faucet. Drink it for 30 days. If you’re not absolutely convinced it’s the best water you’ve ever tasted, we’ll refund your money and remove the system. No hard feelings. No hassle.

What Happens When Wisconsin Homeowners Stop Buying Bottles

Your Questions, Answered
Our systems typically range from $1,200 to $2,000 depending on your home's needs (including the dedicated faucet installation), and we're offering $100 off this February. Most families save $600 to $800 per year on bottled water, so the system pays for itself in less than 2 years. Then it keeps saving you money every year after that.
We install a dedicated RO faucet right next to your regular kitchen sink. It looks like a small, sleek faucet. When you want pure water (for drinking, cooking, coffee, ice), you use the RO faucet. When you need regular tap water (for washing dishes, filling a pot), you use your regular faucet. The RO system sits under your kitchen sink, out of sight.
Yes! We can connect your RO system to your refrigerator ice maker so you get crystal-clear ice cubes automatically. We can also connect it to your coffee maker if you want. During your free water test, we'll discuss all your options.
Once per year. That's it. Modern RO systems require minimal maintenance, just an annual filter change and routine check. We send you reminders so you never have to think about it. The filters cost $50 to $80 per year. That's less than ONE MONTH of bottled water.
Reverse Osmosis removes 95%+ of contaminants including lead, arsenic, chlorine, fluoride, pesticides, bacteria, viruses, pharmaceuticals, sediment, and over 1,000 other unwanted substances. What's left? Pure H2O. That's it. The same quality water you'd get in a bottle, but without the bottle, the markup, or the plastic chemicals.
Yes. We've installed RO systems in kitchens from the 1920s to brand new builds. The system fits under your sink (about the size of a small toolbox), and the dedicated faucet mounts right next to your regular faucet. Our free assessment determines exactly what you need. If you have a kitchen sink, we can install RO.
Most installations take 2 to 4 hours. We schedule at your convenience, including evenings and weekends. You'll be pouring pure water from your new RO faucet by dinner.
Yes. RO systems produce pure water on demand and store it in a small tank under your sink. Most systems produce 50 to 75 gallons per day. That's more than enough for drinking, cooking, coffee, ice, and pets for a family of 4 to 6 people.
This is one of the hidden benefits. When you use your RO water in your coffee maker and fill your ice trays from your RO faucet, you prevent mineral buildup. Your appliances last longer, work better, and need less maintenance. Over time, this saves you hundreds in replacement and repair costs.
Not at all. You have a dedicated faucet that pours pure water whenever you want it. Once a year, we remind you to change the filters (or we can do it for you). That's it. The system handles everything else automatically.
We've been serving Dane County since 1984. We're not a franchise. We're not a national chain. We're your neighbors. We installed it, we service it, we stand behind it. 4,500+ five-star reviews from people who live right here.
Our "Taste It and See" promise: Pour your first glass from your new RO faucet. Drink it for 30 days. If you're not convinced it's the best water you've ever tasted, we refund your money and remove the system. We've never had to do this, but the option is there.

Why February? Why Now?

Here’s the truth: You’ve been thinking about this for months, maybe years.

Every time you haul another case of water in from the car. Every time you make coffee that tastes like chlorine. Every time you throw another plastic bottle in the recycling.

You’ve known you needed to do something.

February is when you stop thinking and start doing.

Here’s why this matters:

  • The $100 Savings Ends February 28 – After that, you pay full price
  • Installation Availability Is Limited – We can only do so many per week
  • You’re Already Spending $50 to $100/Month on Bottles – Every month you wait costs you more
  • Your Appliances Are Deteriorating Every Day – Mineral buildup in your coffee maker and ice maker is shortening their lifespan right now

But here’s the real reason:
Every day you wait is another day your family drinks water you don’t fully trust.
And you’re not the kind of person who waits when it comes to your family.
February Special Ends:

You’re getting:
  • Professional water testing ($149 value)
  • Custom system design ($200 value)
  • Expert installation with dedicated RO faucet (included)
  • Industry-leading Eaton system ($1,200 to $2,000)
  • Appliance protection ($500+ value over time)
  • 5-year warranty ($300 value)
  • $100 OFF in February
  • $600 to $800 per year savings on bottles
Total value: $2,349+ Your February price: Installation minus $100

Two Paths. Same Amount of Time. Different Outcomes.

PATH 1: Do Nothing
  • Keep buying bottled water ($75/month = $900/year)
  • Keep wondering what’s in your tap water
  • Keep feeling guilty about plastic waste
  • Keep drinking water that may contain lead, arsenic, or bacteria
  • Keep cooking and making coffee with water you don’t trust
  • Keep hauling cases from the store
  • Keep noticing that metallic taste
  • Keep watching your appliances deteriorate from mineral buildup

One year from now: You’ve spent $900+ on bottles. The water still tastes the same. The guilt is still there. Your coffee maker needs replacing. Nothing has changed.

PATH 2: Take Action Today
  • Schedule your free water test (5 minutes)
  • We test your water and design your system (done in one visit)
  • We install your RO system with dedicated faucet (2 to 4 hours, at your convenience)
  • You pour pure water from your new kitchen faucet (starting installation day)
  • You use it for drinking, cooking, coffee, ice, pets (everything)
  • You save $600 to $800 per year on bottled water
  • You stop wondering, stop wasting, stop worrying
  • Your appliances last longer and work better
  • You know exactly what’s in your water: pure H2O

One year from now: You’ve saved money. Your family drinks pure water every day from the dedicated faucet you use dozens of times per day. Your coffee tastes incredible. The plastic bottles are gone. Your appliances are protected. You look back and think, “I should have done this sooner.”

Same amount of time passes either way.
But only one path gets you pure water at your kitchen sink.

Ready for Pure Water in Every Glass, Every Meal, Every Day?

Here's what happens next:
Step 1

Click the button below and choose your appointment time

Step 2

We come to your home, test your water, and show you exactly where the dedicated RO faucet will go (free)

Step 3

You decide if it's right for you (zero pressure)

Step 4

If yes, we schedule installation at your convenience

Step 5

We install the system under your sink and add the dedicated RO faucet next to your regular faucet (2 to 4 hours)

Step 6

You pour your first glass of pure water and save $100 this February

It’s that simple.
One small faucet. Unlimited pure water. For life.

Or call us: 608-205-8970 Text works too: We’ll text you back within 10 minutes during business hours

✓ No-pressure consultation ✓ 40 years serving Dane County ✓ 4,500+ five-star reviews ✓ Licensed & insured ✓ 30-day “Taste It and See” guarantee
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